About us

Welcome to Footsie 101 – Your Style, Your Way.

Since 1979, Footsie 101 has been at the heart of Shepherd's Bush, London, creating a unique footwear destination that blends heritage with trendsetting fashion. Originally known as Foy’s Shoes, we quickly gained a reputation for our quirky, standout styles—drawing not just local fans but also the occasional celebrity from the BBC studios in nearby White City.

The 1980s ushered in a bold new era for fashion, and we embraced it by rebranding as Footsie 101—a name that’s as catchy as the styles we’ve been curating for over four decades. As London became a global hub for music and fashion, Footsie 101’s unique charm captured the hearts of international visitors, particularly those from the Middle East and Far East, drawn by the allure of the city’s iconic shopping districts like Chelsea, Knightsbridge, and Oxford Street.

By the 1990s, Footsie 101 had cemented itself as a must-visit destination in Shepherd’s Bush Market, a vibrant hub that even caught the eye of filmmakers and music producers, appearing in BBC documentaries and MTV music videos. Riding this wave of popularity, we expanded—opening a second store in 1998 and a third in 2001 in Camberley, Surrey.

Fast forward to today: Footsie 101 remains a proud, family-run business with over 45 years of passion for exceptional footwear. In response to overwhelming customer demand, we launched our online store in 2020, bringing our unique styles to a global audience.

So whether you’re shopping in-store or online, we invite you to explore our carefully curated collection—designed to celebrate individuality and timeless elegance.

Here’s to stepping out in style!

Warm regards,
The Footsie 101 Team